As Brian Windhorst of the Cleveland Plain Dealer reports, King James is either very close or extremely close to signing his first enormous financial document of the year.
James hinted on Sunday that he was close to agreeing to a long-term extension with Nike to continue to be one of their top pitchmen. James' original seven-year contract that paid him in excess of $100 million with bonuses is set to expire in a couple of months.2010 is shaping up to be pretty big for LeBron. New number, new logo, new basketball contract, new shoe contract, he'll probably even get a haircut at some point. I bet his assistant had to hire an assistant, just to keep his schedule straight.
"I don't plan on going anywhere, maybe I already have a agreement," James said, perhaps not wanting to take away from a formal announcement. "I take care of my business on and off the court."
There are no numbers yet on the dollar amount of James' new Nike deal, but all indications point to somewhere between massive and gargantuan, which are definitely in financial glossaries around the world. Along with his Coca-Cola, McDonald's, and other various other endorsement deals, James is likely to remain as the highest-paid endorser currently in the NBA.
The good thing for Cavalier fans is that all of this money makin' is taking place in Ohio. It's almost like LeBron doesn't have to be in New York to be a global icon. Call me crazy, but I think marketers have found a way to reach people outside of major metropolitan areas. This basketball in Cleveland thing just might be profitable for LeBron James.
David Mikael Taclino
Inyu Web Development and Design
Creative Writer
0 comments:
Post a Comment