Neofonie GmbH's, a small German company of some 180 employees, is
setting out to take on Apple's iPad with their new tablet PC that
promises even more for your money.
The WePad offers a bigger screen, a webcam, and USB ports.
But Neofonie GmbH's founder and managing director, Helmut Hoffer von
Ankershoffen, insists that the WePad is not an "iPad killer," as it has
been dubbed in some blogs. "We are a different kind of device, we have
more features, we are more flexible," he says.
Apple's iPad will go on sale in Germany at the end of April, according
to the company's Web site. This would give the iPad roughly a
three-month lead on its German competitor.
Neofonie claims it already has some 20,000 people interested in signing
up for a pre-order, even though orders won't be formally accepted before
April 27. The WePad is to be assembled by a manufacturer in Asia—which
Ankershoffen refuses to name—that can ramp up production capacity
according to demand.
But what makes the WePad so different from the iPad is its 11.6-inch
screen (compared to the smaller 9.7 inch screen of the iPad). This is
powered by an Intel chip and relies on a Linux software which is
compatible with Google's Android and all Flash applications.
Ankershoffen says the WePad’s ability to play Flash will be a big
advantage. "It is an alternative device to the Apple iPad, a so-called
tablet PC with which you can consume multimedia at home, you can play
(games) and browse the Web, also with Flash (applications)," he says.
Another difference is the system's openness: two USB ports allow users
to connect all kinds of devices with the WePad, from external keyboards
to data sticks.
The WePad's basic version, which comes with Wi-Fi and 16-gigabyte
storage, is set to cost US $600, while the larger 32-gigabyte version
with a fast 3G modem is US $770. In comparison, the iPad—which hit
stores in the U.S. on April 3—is on sale there starting at US $499 for
the smallest version, coming with Wi-Fi and a 16 GB storage.
Unlike the iPad, which can only use specific applications, the WePad
will come with a complete open-source office package.
People who want to put music on their WePad do not have to have any
particular software—a blow at Apple's devices that require particular
Apple software like iTunes.
Neofonie casts the WePad as helping the media industry find a way to
market paid content and hopes to appeal to publishers, some of whom are
disgruntled with Apple's pricing policy and restrictions.
The device would allow publishers to sell their content on its platform
without monopolizing the customer relationship, as Apple's iTunes or
Amazon's Kindle do. For example, Gruner + Jahr, one of Europe's largest
magazine publishers, already has a partnership with Neofonie, offering
the company's flagship magazine, Stern, on the platform.
The WePad is thus also entering in competition with other e-book readers
like the Amazon Kindle.
But the competition doesn't just ride on the iPad and the WePad.
Tim Danton, Editor of PC Pro, says Dell is next in line to launch their
version of a tablet PC. And the company already has a clear image of the
customer they're aiming for: the suburban mother.
"Dell is looking to create its own tablet and they think they found a
completely new type of buyer. They think they found something called a
suburban mum and they reckon that this suburban mum, she's currently got
things like a phone in her bag and she's got a sat-nav device in her
bag and they think they can throw that all away in favor of what Dell is
going to be producing, which is a little 5-inch tablet device," he
says.
However, all these companies will have to prove that these new
touch-screen devices will not only amaze the tech-savvy early users, but
will also appeal to mainstream consumers at a time when people bearing
the brunt of the global recession are already hooked up to smart phones,
laptops, e-book readers, set-top boxes and home broadband connections.
David Mikael Taclino
Inyu Web Development and Design
Creative Writer