You have to hand it to the Nets' PR people — they're fantastic at
taking lemons and making them in to slightly less sour lemons.
After
Tuesday's "bag
on the head" debacle, the Nets front office found
a way to spin the story and make it the feel-good fan vs. CEO fight
of the year.
The Nets had a "Bag Exchange" Wednesday night, when all fans were invited to turn in their bags for a nylon bag with the Nets logo on it, and a note from Yormark himself. The note read, "Thanks for letting us see your face, we hope we see it more often at Nets games - Regards, Brett Yormark."Perfect. They're not asking for fans to wear bags on their heads, but if a fan tries to pull some funny stuff, they've got a nice response. I like it.
The team did not promote the exchange beforehand; they merely instructed personnel to identify bag-wearers and offer to make the swap. The nylon bag will also include trading cards.
I also like what Yormark offered the fan he fought with.
As for the original perpetrator, a gentleman from Morristown who was seated with his brother in the second row, Yormark said he invited him over for a bag lunch next week.Excellent. I suggest turkey clubs. Everyone likes those.
Of course, if a fan wearing a bag on his head is what it takes to inspire the Nets to their eighth victory, maybe they'll hand out bags to everyone. I'm sure they already thought of that. Those Nets PR people don't miss a trick.
David Mikael Taclino
Inyu Web Development and Design
Creative Writer
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