(PRWeb UK) March 31, 2010 -- With the announcement that the IPO are introducing a new classification for Celebrities, Trademark-Logo have announced that they are offering a special 30% discount for a limited number of applicants at the beginning of April for all UK Trade Mark registrations for this class.
Shireen Smith, principal of Azrights Solicitors who owns the Trademark-Logo service, said “This is a great time to launch this offer, but anyone wanting to take advantage needs to act quickly, as with the level of likely demand we are anticipating the offer to sell out fast..”
Huge interest is expected among those looking for stardom, or at least a place on reality TV, who would like to get the exclusive rights for the use of their name, and particularly for the more common names such as Denise, Tracey and Sophie for women, and Wayne, Kevin and Justin for men.
It is thought that parents in particular will want to secure these rights for their children in the hope that they may one day appear on ‘I’m a Celebrity Get me Out of Here’ showing off the benefits of the latest cosmetic surgery, and or as a boy duo with novelty hair styles on Pop Idol. Family discounts are available whereby they can trade mark 3 names for the price of 2.
With this new classification, applicants do not yet have to be a celebrity. However, they do need to have real expectations of being one in the next 5 years. If in this time they have not appeared on a well known TV program, the West End theatre, the Old Bailey or at least on page 3 of the tabloids, then they would stand to lose their trade mark rights.
There is even an added incentive for ambitious parents as they can register the trade mark up to 6 months before the birth of the child, in anticipation of their appearance on Kleenex ads.
Commenting on the new service, celebrity PR guru Max Storey said “This is a great idea – people who devote their whole lives to promoting themselves by any and all means deserve to be able to capitalise fully on their brand.”
However Intellectual Property specialist Mark Brand warned there could be problems. “What is going to happen where an established celebrity such as Katie Price finds someone else has trade marked the name ‘Katie’. She would probably have no option but to go back to calling herself Jordan again, which would be highly embarrassing for her”.
To prevent people squatting on trade mark names, in the hope of profiting by sales to others, applicants will need to show their celebrity potential to the IPO in a 5 minute routine, which can be posted on YouTube where they will be judged by a panel of experienced trade mark attorneys, intellectual property lawyers and academics.
However, would be celebrities are warned that the criteria for celebrity classification are strict, and that any sign of “real talent, skill or artistic merit” could invalidate their application.
David Mikael Taclino
Inyu Web Development and Design
Creative Writer
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